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HTC phones will be sold without a pack-in wall charger by 2015

HTC phones will be sold without a pack-in wall charger by 2015

The operation started last fall in UK by HTC and O2 carrier of selling HTC 2012 Flagship HTC One X+ without a pack-in wall charger, was a true success. HTC was the first company to make a step towards the pioneering bid to cut down on electronic waste.

The major phones makers’ direction of reducing unnecessary electronic waste was established 3 years ago when Apple, LG, Motorola, Nokia, Sony Ericsson and other phone manufacturers, have signed up to a voluntary agreement to work on an universal charger which will be based on a Micro-USB connector. The harmonized chargers will improve energy efficiency, will eliminate the manufacturing of a considerable number of duplicate chargers and will reduce consumer’s frustration and confusion.

Studies on O2 selling HTC One X+ without a pack-in wall charger showed that 82% of customers have purchased the unit without the charger, not paying for a separate charger. While studies expected that 30% of the HTC One X+ buyers from O2 would opt to purchase the charger separately, only 18% did, proving that phone’s buyers lack only the actual prongs that fit into the wall outlet. And those who need the extra piece of kit are able to buy it separately “at cost.” Buyers that don’t have a suitable charger already will have the possibility to buy one separately from O2 at cost price.

If phones manufacturers in UK would have proceed like this for an year there would be 24 million less chargers purchased during this period. This huge quantity could mean 4 full Olympic swimming pools.

With such encouragement results in UK, HTC is promising that all company’s handsets will be sold without a packed-in charger by 2015.

Ronan Dunne, O2’s chief executive declared:

“Right now, O2 with HTC has to go it alone on this matter – we both believe in it passionately enough that we can’t wait for the industry as a whole to join us in this crusade. The environmental cost of multiple and redundant chargers is enormous and I believe that, as the mobile phone has become more prevalent, we as retailers and manufacturers have an ever-greater responsibility to be a more sustainable industry.”

Though probably we’ll not see an universal charger soon, Apple brings an example unveiling this month the Lightning connector for IPhone 5, that is likely to be standard for several generations of future iPhones and Apple devices.

The regional director of HTC UK, Phil Roberson, ringed a bell on the environmental aspect of this movement:
“A unified approach across all manufacturers and retailers would dramatically decrease the industry’s carbon footprint, not only in terms of manufacturing but also packaging and transport.”

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